VR consulting for Vodafone

Technical consulting and initial specification of a set of interactive virtual reality experiences for a large marketing event. 2007.

makebelieve design & consulting contributed to the definition and initial technical specification of a set of interactive virtual reality experiences intended for a two-day marketing extravaganza for one of the world's leading mobile telecommunications operators (Vodafone).

We worked with the event organizers to help them formulate the technological aspects of the whole experience. In addition to the initial brainstorming, we worked on the A/V sytems design for an interactive "passive stereo" virtual reality show with controlled interactivity via the visitors' mobile phone devices and aided the event organizers in ordering specialised components, such as paper glasses with the company's logo.

The pre-rendered 3D animation was created for the show by Minds & Bytes and the VR hardware installation and integration was realized by Athlon.

Credits

Dr. Maria Roussou, Interaction Designer
Dimitris Nastos, Computer Scientist
Thanassis Velouzos, TELMACO S.A.